Decision details

To approve the introduction of the proposed Advertising & Sponsorship policy and procedure

Resolved that

1. The introduction of the proposed Advertising & Sponsorship policy and procedure be approved. All sponsorship and advertising must fall within the policy.

2. At the next budget setting meeting, full Council resolves that additional funding from advertising and sponsorship opportunities, over and above existing arrangements currently in place within service areas, will have a maximum of 50% of the funds reinvested into the assets being used with the balance held for central distribution through the budget setting process to reduce the council’s net cost of service, unless a specific corporate decision is made to reinvest a higher percentage.   Funding already received from current advertising and sponsorship arrangements will remain within service areas.

3. A list of council assets that are appropriate for advertising and sponsorship opportunities be developed by the Advertising & Sponsorship Task Group and presented to the Cabinet Member for Built Environment for approval.

4. Authority be delegated to the Director of Resources to tender for and select a specialist marketing agency to source and generate sponsorship opportunities for the council for a period of three to five years, to include options for review should there be under-performance in terms of delivery of the contract.