Decision details
Cheltenham Feel Good Pass
Decision Maker: Cabinet Member Economic Development, Wellbeing and Culture and Public Realm
Decision status: Recommendations Approved (subject to call-in)
Is Key decision?: No
Is subject to call in?: No
Decision:
To launch a scheme, to be known as the
Cheltenham Feel Good Pass, that enables passholders to access free
activities at a range of health and leisure providers.
The scheme will be funded from the council’s allocation of
health and wellbeing grant received from Gloucestershire NHS.
The scheme will build on the success of the previous Feed
Cheltenham activity pass that enabled users of Cheltenham’s
food pantries and food banks to access 12 free activities at
Leisure At Cheltenham including swim, gym and soft play plus
discounted access to pay as you go activities.
Reasons for the decision:
People living in our lower income neighbourhoods are more at risk
of lower activity levels. Nationally, 1.5 times people are classed
as inactive in the most deprived communities (33.7%) when compared
to the least deprived communities (20.5%).
In the council’s draft physical activity action plan, the
council sets out that it will work with partners to expand the
existing Feed Cheltenham activity pass both in terms of the groups
being able to access the card, and the range of physical activity
providers.
The proposed activity providers, and their offer is as follows:
|
Provider |
Offer |
Indicative cost per person |
|
Leisure At Cheltenham Tommy Taylors Ln, Cheltenham GL50 4RN |
Access to 12 free activities to include swimming, gym, class or soft play.
Annual concession pass |
Up to £132
£22 Total cost per person is £154 |
|
Leisure At upgrade offer |
If people take part in the 12 free activities, then offer an off-peak membership that will provide users with access to swimming, gym, class or soft play for 3 months, between 09.30 and 17.00 Monday to Friday |
£80
|
|
YMCA sports centre College Drive, off Arle Road Cheltenham GL51 8NY |
Access to 12 free sessions to include access to the fitness suite, classes and activities taking place in the sports hall. Annual membership pass |
£84
£17.50 Total cost per person is £101.50 |
|
1 Severn Rd Oakley Cheltenham GL52 5QA |
Access to 12 x Get Moving Whaddon (GMW) sessions: Thursday sessions: · GMW Moving Club 10-11 · GMW Men’s club 11-12 · GMW Women of Whaddon 2-3 |
£24 per person |
|
Oasis Centre Oasis Centre Cassin Drive Cheltenham GL51 7SY |
Access to 12 free seated class sessions led by an instructor |
£60 per person |
As the scheme rolls out, the Council will explore adding more
providers to this list.
Monitoring and reporting
It is important that the success of the scheme is tracked, so we
will encourage providers to undertake a survey of users before they
start accessing the scheme, and again at the end of the 12 free
sessions.
Background information
Media release regarding the launch of the
previous Feed Cheltenham
activity pass
Alternative options considered:
None considered, the activity pass has already
been piloted. More than 150 people have benefitted from the free
leisure activities to help boost their health and
fitness.
Declarations: None
Contact: Richard Gibson, Head of Communities, Wellbeing and Partnerships Email: [email protected].
Publication date: 17/04/2025
Date of decision: 17/04/2025