Decision details
To accept VisitEngland grant relating to the delivery of Escape The Everyday campaign
Decision Maker: Director of Community & Economic Development - Tracey Birkinshaw
Decision status: Recommendations approved
Is Key decision?: No
Is subject to call in?: No
Decision:
To accept a DMO Marketing Fund grant of £80,000 from VisitEngland (the British Tourist Authority) relating to the delivery of the ‘Escape the Everyday’ campaign.
Reasons for the decision:
To secure a grant of £80,000 that will support the continued recovery and growth of Cheltenham and the region’s visitor economy.
This is a joint grant with Gloucester and as such, Marketing Cheltenham and Visit Gloucester will work in partnership to deliver the new campaign. The campaign will be focussed on national marketing outcomes to encourage more people to ‘Escape the Everyday’ and to explore and experience some of England’s cities and towns.
The campaign for Cheltenham and Gloucester will focus on attracting a young audience to the region to discover some of the two destinations’ outstanding visitor experiences.
Alternative options considered:
Not relevant for this decision.
Other reasons / organisations consulted
Approval to proceed.
Consultees
Consulted with lead Cabinet Member Culture, Wellbeing and Business, CB Finance, and OneLegal.
Contact: Tracey Birkinshaw, Director of Community & Economic Development Email: [email protected].
Publication date: 01/04/2022
Date of decision: 30/03/2022